Digital Marketing ▪ Cause Marketing ▪ Copywriting and Brand Storytelling ▪ Strategic Planning and Project Management ▪ Content Strategy ▪ Creative Concept Development ▪ B2B and B2C Marketing and Communications ▪ Integrated Digital Marketing Campaigns ▪ Online and Print Advertising ▪ SEO Optimized Web Content ▪ Corporate Communications ▪ Internal Communications ▪ Employer Branding Communications ▪ Public Relations ▪ Client Relations  Internal and External Stakeholder Communications ▪ Strategic Fundraising ▪ Direct Response Marketing and Fundraising 

Areas of Specialty

  • IT/Technology
  • Healthcare
  • Insurance / Excess & Surplus lines 
  • Not for profit
  • Direct response fundraising


Strategic Planning and Project Management

  • Planning, development and execution of marketing programs and campaigns
  • Management of cross-functional teams: designers, developers, writers

Copywriting/Content Development

  • Product Brochures
  • Customer Success Stories/Case Studies
  • Sales Presentations
  • Direct Mail Appeals
  • Fundraising Letters
  • eDM Campaigns
  • Web Copy
  • Newsletters
  • Impact Reports
  • Donor Reports
  • Print and Online Ad Copy
  • Press Releases
  • Blog Articles
  • Video Scripts 
  • Communications Plans 

Creative Concept Development

  • Online Ads
  • Print Ads
  • Direct Mail Appeals
  • E-Blasts
  • Integrated Digital Campaigns
  • Landing Pages

Corporate Communications

  • Internal/Employee Communications
  • Corporate Communications Plans
  • Corporate Branding
  • Public Relations


A diverse writing portfolio covering various business, technology & IT topics including:

✔SaaS
✔Digital products/solutions
✔Backup and recover
✔Disaster recovery
✔Security solutions
✔Cloud computing
✔Connectivity
✔Managed IT services
✔Data management and analytics
✔CRM
✔Fintech
✔E-commerce
✔Digital marketing


I have developed creative concepts and copy for direct mail campaigns for regional and national not-for-profit organizations in Canada and USA:

Kidney Foundation of Canada
St. Joseph's Health Care Centre
Canadian Diabetes Association
Princess Margaret Hospital Foundation
Alberta Children's Hospital Foundation
Hamilton Health Sciences Foundation
Toronto General & Western Hospital Foundation
The Scarborough Hospital Foundation
SickKids Foundation
Rady Children's Hospital San Diego
UCSF Benioff Children’s Hospital
Dr. H. Bliss Murphy Cancer Care Foundation
Nature Canada
Ontario SPCA
University of Toronto
The Mustard Seed
Bissell Centre 
Covenant House
Interval House
Canadian Liver Foundation
Kidney Foundation of Canada
Pathways to Education Canada
Community hospitals in the Greater Toronto Area and Ontario